'Natural food and drink industry Essay\r'

'Executive synopsis\r\nThe all cargoner standardized food and take up patience is relatively new, it has emerged as part of the clean estimate trend and is hold inn as an alternative to the organic growths or products labeled as â€Å"free-from”. The global all vivid food and toast mart has shown a truehearted growth during the last fewer years and is pass judgment to grow due to lean demands for wellnessy, nutritional, intrinsic foods and con appoints without chemicals and bionic ingredients. Growing at a compound yearbook growth rate (CAGR) of about 35% annually, Indian non-carbonated make happy market is likely to touch Rs. 54,000 crore by 2015 from the current level of Rs. 22,000 crore including harvest-festival drinks, nectars and juices and so on Our company J-GAPS started in 2014 thereby tapping this potential in the Indian market had come up with a pictorial flavored drink segment in terms of coco palm pissing with Kewra and Mint with the product named SIPCO in society to revive glow.\r\nThis could be seen as great chance in Maharashtra near the Konkan region where the raw(a) base of tender cocoa palm meat could be fully use to deliver the goods red-blooded earthy boozing to people. The fiscal assistance is catered by coconut learning visiting card in terms of 50% cost of production. The batch of our company is to brook a natural drink to the consumer so as to improve their health in a fast paced lifestyle. Identifying the gap in this market through market analysis especially in terms of coconut water wherein there are hardly tetra packs available in gear up to sop up it convenient for people to have the nutritional drink without carrying the hard husk.\r\nThe main drivers of introducing much(prenominal) a natural beverage includes rising consumer concerns regarding artificial ingredients, artificially introduced hormones and genetically modified products, and their awareness of the long term hea lth benefits of natural food and good nutrition thereby having a lifestyle of health and sustainability (LOHAS). We therefore see ahead a great potential in this market as GEN †Y would be the about prominent segment to be tapped in order to sustain in the market and thereby develop our presence in India.\r\n1. Current Marketing smirch\r\n1.1 Industry overview\r\nThe Indian packaged tender coconut water is still an assiduity in its development phase. There exist a very few players in this market.\r\nJ-GAPS aims to position its product in the world(a) market where exist players like Pepsi, Coca cola, Parle agro foods and so on who are major players in the soft drink segment. The emerging trend among consumers to go for goodly and natural food products get out drive this intentness. cocoanut water is a fruit juice with many curious features and a major one is a secondary calorie content .This makes it a very winning prospect for weight management positioned juices.\r\ n1.2 Company exposition\r\nJ-GAPS will primarily engage in extracting, impact and fetching flavors to tender coconut water which is then establish to be delivered to stores. It is a privately held firm will be located in Ratnagiri in the democracy of Maharashtra .We have identified a location which is adjacent to the coconut farms. J-GAPS sources the tender coconut for its requirements from its own farms and besides additionally from early(a) farmers directly. Our processing unit has a capacity of processing liters water annually.\r\n1.3 Market analysis-\r\n proffer flavored coconut water is recommended for people of all ages. With the consumers number health conscious and preferring natural products, we believe that our product has a strong market both in domestic circles and in countries abroad. Our main target node is the young generations who have a fancy for expertness drinks. We also target sport persons with our special b barrenniness pack.\r\nWe want to make our drink available for homes, offices, hospitals, sports persons, marriages, other occasions, hotels and restaurants. The recent studies showing the impact of aerated drinks on health has turned customer to ignore such artificially produced drinks and go for natural food drinks. The rising population will require larger core of food drinks. Our product will be a natural thirst quencher with added flavor of Kewra essence in it which will be beneficial during the long pass months.\r\n1.4 Major Segmentation Approach\r\n1.5 PESTLE abstract\r\nThe Pestle Analysis identifies the political, economic, social, technological, legal and ecological influences on an organization.\r\nPolitical parts\r\nVarious political factors change the fruit juice industry. With the change of government the policies regulating the industry might change. As the taxation policy keeps changing, it has a significant put up on fruit juice industry. The government plans of encouraging foreign direct investments w ould affect our industry highly as organized fruit juice industry has only 3 % trade as of now in the market that with FDIs it could increase significantly by coming of grandger players.\r\nEconomic factors\r\nOur company would rely on trucks to move our raw materials to the processing plant and distribute our holy product so, fuel is also an important subject, so the company is subject to the fuel price fluctuation, and to workable fuel crisis. Since, ours is an agro based industry so we would be exposed to the risks of high prices due to crop failure, non-availability of raw material because of pest attack etc. another(prenominal) economic factors affecting fruit juice industry are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. Factors like money supply, energy availability and cost, business cycles, etc. would also affect our company.\r\nSocio-cultural factors\r\nWe are to a greater extent than a billion strong nations and the youngest country as well. We are also home to the great Indian halfway class. The major growth drivers in fruit juice market are increase in health consciousness among consumers, increase in disposable incomes and more sophisticated cocktail culture. There is more money go in the economy. With life comely more feverous and tiring, consumer preferences are witnessing a visible shift towards healthy foods. Even the younger generation has started shifting from fizz to fresh and healthy. As people are becoming more and more educated, they are taking the healthy route.\r\nTechnological factors\r\nFruit juices have become big business throughout much of the developed and evolution world with the increasing health conscious balance of population. In this ever growing industry engineering science plays a major role in maintaining the lineament and cost efficiency to generate higher profits. let out technology can increase the shelf life of our product. Technology refers to both production process as well as machinery.\r\nLegal factors\r\nProcessed fruit juices are regulated under the Food and Drugs take on and Regulations as a food product and the Consumer incase and Labelling Act. The Food and Drugs Act creates identity standards, provides a stand for labelling requirements and establishes the golosh parameters for soft drinks. As food safety requirements become more advanced across the beverage industry, tracking and traceability capabilities are a prerequisite.\r\nEcological factors\r\n unitary environmental issue that food processing companies looking is waste remaining from package. However, the problem often lies in feasibility of collection, separation and purification of the consumers’ disposed bottles or drinks packets. Environmental issues have gained importance because of regulatory requirements. It is not possible to sell a new packaging material without covering all the environmental issues. The drop-off of materia ls in packing cartons can potentially provide both financial and environmental benefits. . We propose to provide our product in tetra packs so that lesser price is done to the environment in comparison to court bottles.\r\n2. Product review\r\n2.1 Product features\r\nIn India coconut water has always been considered as a health drink to refresh the body due to its nutritional value. Tender Coconut Water is considered the healthiest & surmount sports drink in the world, because it contains vitamins. It is very refreshing and complete in sugar, electrolytes and minerals †available in the natural stratum in most sterile conditions. It is a natural isotonic drink where the electrolyte levels are similar to those found in the human body. The water of fresh discolor coconuts is actually fat free. Our company keeping this factor in mind has come up with ii natural flavored drink containing 1. Kewra essence which has a floral fragrance thereby providing a cooling effect in t he drink. 2. Mint flavor to provide freshness and energizing flavor to the drink Chota Anna would have devil variants in terms of Kewra drink and Mint drink.\r\nKewra drink\r\nMint drink\r\nCoconut water\r\nCoconut water\r\nKewra essence\r\nMint\r\nsugar\r\n dulcorate\r\nFarm Fresh Tender Coconut are selected (50% capacity extracted) and the rest purchased from the Ratnagiri Association Coconut supplier and Natural Tender Coconut Water is squeezed out, full by hand and put through a special process in order to add the natural flavors of Kewra essence and Mint. The product is packed in food-grade Bottles/ Cans, which keeps it fresh for 9/18 months. The taste is natural and hence good.\r\n'