Segmentation And Positioning

Marketing Assignment on Segmentation and Positioning: abbreviation of the Credit Card Industry in India. [pic] Submitted by: Tribhuvan Singh (Rollno.149010106) stop: 07th July’06. Credit cards Industry in India: [pic] The total quotation entry card merchandise in the country is straight at around 17m cards and is takeing at a respect of 30-35per cent per annum. The size of the Indian confidence cards market is estimated to be around $4bn. The market is expected to grow by about 30-35% p.a. This would still be a very deplorable penetration of a potential market of 60 trillion cardholders. The credit card business is a low-margin, game book business. Thus, given the low income per card and the high sign investments by the bank, large volumes in terms of cards issued and the legal proceeding financed atomic number 18 required to make the trading operations profitable.

Credit cards atomic number 18 gaining underseal in India at a rapid whole olfactory perception with increasing urbanization and awareness of formative money. Besides the unlogical freebies and rewards doled out, customers feel it very convenient to carry a pliable card rather than bundles of currency. The expected growth rate of credit card business in India is 30-35%. With the advent of globalization and privatiz ation, the stamp of credit cards is gainin! g popularity. Most of the bill payments including utility payments spend a penny be taken care by credit cards. Further, in India at least, people perceive the card as a status symbol. In India, ICICI Bank, Citibank, HDFC Bank, SBI, StanChart and HSBC are the main players. However, various Indian banks, both public and private, are entering into Joint Ventures. Recently, BOBCARDS has launched a credit card, PARAS, in association with the MasterCard International. ICICI Bank is the largest card issuer in the country with the total of 4...If you want to get a free-hearted essay, order it on our website: OrderCustomPaper.com

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