Ikea's Marketing Strategy

IKEA proceedss are known for its modern-day and practical design. The furniture is conditioned to be comfortably assembled by the consumer rather than being throw pre-assembled. This method allows IKEA to reduce costs because it is cheaper to ship an item that is unassembled and takes up less space. The flat-pack distribution method also allows a consumer to slowly transport the product from the store to a customer?s home for assembly. IKEA?s approach to manufacturing and designing their products is what makes their products unique. The comp any(prenominal) uses soupcon plank which is engineered wood particles such as wood chips that is conjure up to countenanceher to form a large piece of medium-density hardboard. mite board is cheaper and lighter than regular wood which cuts costs withal more(prenominal) on manufacturing and shipping. Product Life CycleIKEA is currently experiencing the entree format of the product life rung. The products are still in the wo rk at of being introduced in the market in the join States. With simply 29 IKEA stores in the United States, Germany holds the biggest market with 41 stores. It is predicted that IKEA leave behind ease into the growth product life cycle which provide steadily rise elfin by little until it reaches the due date stage. The IKEA product life cycle will at pine last decline gradually due to competition.

Price StrategyIKEA differs from any early(a) furniture companies in that IKEA has a very unique placement of pricing their products. Most manufacturers design a product and accordingly try to toll the pro duct so that it will crucify out and profi! t but at IKEA, the price comes first. The price is rope by the product developer who first identifies an existing fuss that lav be solved by IKEA?s product. For example, if the product developer notices that there is a need for an inexpensive kitchen unit suitable... If you wish to get a full essay, order it on our website: OrderCustomPaper.com

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